Project Description

Partner Scan & Recruitment

Appear provides innovative mobile solutions and software tools that help transform workforce efficiency in a number of industry verticals. The company had developed some partnerships aimed at developing their presence in different markets. However, the company had reached a point where they needed to make some decisions about how best to exploit their technology going forward.

Questions being addressed included whether to develop a broader range of external partnerships through a partner network or whether to focus more on stand-alone go to market strategy? These were not easy questions to answer from within the company as they required external insights and market feedback.

The company commissioned a project together with the experienced staff of Antoma AB, with the goal to identify possible answers to the strategic questions around partnerships.

Antoma arranged and delivered workshops with a range 20+ of potential partners, working at a senior level, and produced a comprehensive report. This included detailed meeting minutes from all the interviews and a set of recommendations. The report also included suggestions for next steps in a partner development project.

“I’m impressed by the quality and content that Antoma managed to create in a relatively short time”, commented Martin, “the team did a professional job and I would recommend them for similar projects both at Appear and for other companies in future”.

Martin Wilson,
CEO, Appear

”I’m impressed by the quality and content that Antoma managed to create in a relatively short time”

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