Antoma Optimizer™

Our proven and well established offerings.

Market Positioning

How to position your company in the Swedish market to be credible and to make you stand out from competition.

Go-to-Market Strategy

Development of sales and marketing strategy for Sweden, including optimal choice of sales channels.

Channel Mix & Selection

We perform an analysis and recommend the different types of dealers that best match your products and services.

Partner Program

Adapt your partner program or create a new tailored program for successful implementation in Sweden.

Go-to-Market Implementation

We will act operational as part of your local sales and marketing team and successfully implement the defined and agreed plan.

Partner Scan & Recruitment

A structured way to find and recruit the right dealer for your products and services.

Location analysis and search

Location strategy is one of the most important decisions to be made when entering a new market. Finding the right location for you office is time consuming, and Antoma can help you find appropriate locations and negotiate fair market agreements.

Interim Management

Extra resources for enhanced quality and faster implementation regarding:
– Sales and marketing planning
– Channel strategy
– Organisational changes
– Budget and planning
– Motivation and incentive programs
– Acting management on a daily basis
– Personnel recruitment


We are the leading Nordic business advisor when you want operational excellence in your sales and marketing channel.


Antoma AB
Holländargatan 27
113 59 Stockholm